Apple’s accessibility story is getting better at looking like generosity
Apple knows how to make virtue gleam. The latest example is the short film around the Hikawa Grip & Stand for iPhone, designed by Bailey Hikawa and presented as an accessibility-minded object for ‘everyone, however you hold iPhone’. The accessory is real. The design intent appears real. The need is real. But the story Apple is telling about it is more complicated than the film lets on.
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