• elms-ecosystem-engagement
Keeping a national learning ecosystem connected when in-person delivery stopped.
At ELMS Sports Foundation, I led communications and stakeholder engagement across a national ecosystem of students, educators, coaches, parents, government agencies, and corporate partners.
I translated physical-literacy and grassroots-sports-development concepts for diverse non-specialist audiences, while coordinating webinars, virtual learning sessions, and community-building programmes during ELMS’s shift to digital engagement.
ROLE
Communications & Stakeholder Engagement
FOCUS AREAS
Ecosystem communications · Virtual learning · Community building · Change communications · Mission translation
OPERATING ENVIRONMENT
Students · Educators · Coaches · Parents · Government agencies · Corporate partners
• THE VISUAL COORDINATION HUB
Typographic Stakeholder Convergence
Mapping how distinct ecosystem needs flow through targeted communications into coordinated action and remote physical literacy training.
• THE CHALLENGE
Keeping a physical-learning mission active during disruption
Physical literacy and grassroots sports development depend on many groups understanding and participating in the same mission. Communications needed to make these concepts practical for educators, meaningful for students and parents, credible for government stakeholders, and relevant for corporate partners. When COVID-19 disrupted in-person programmes, ELMS needed to move quickly to virtual engagement without losing continuity, clarity, or stakeholder trust.
• THE APPROACH
Audience-aware communications for a connected ecosystem
I developed communications that translated physical-literacy and grassroots-development concepts into accessible, relevant messages for different stakeholder groups. I also coordinated communications for webinars, virtual learning sessions, and community-building programmes, helping stakeholders stay informed, participate remotely, and remain connected to ELMS’s mission.
• OPERATIONAL SHIFT
Transitioning the Delivery Operating Model
IN-PERSON PROGRAMMES
Workshops · Schools · Community sessions
VIRTUAL CONTINUITY
Webinars · Online learning · Digital resources · Community updates
• THE ENGAGEMENT SYSTEM
Systematic Multichannel Alignment
Ecosystem mapping
Identified distinct communication needs across students, educators, coaches, parents, government agencies, and corporate partners.
Mission translation
Made physical-literacy and grassroots-development concepts clear and useful for non-specialist audiences.
Virtual participation
Coordinated communications for webinars, virtual learning sessions, registration, reminders, resource sharing, and follow-up.
Community continuity
Created updates and engagement touchpoints that maintained connection during the shift from physical to digital delivery.
Stakeholder trust
Kept communications timely, clear, and consistent as programmes adapted to changing conditions.
• THE OUTCOME
Continuity, participation, and trust
Led communications and stakeholder engagement supporting ELMS’s transition to virtual learning and community engagement during COVID-19.
“Mission-driven communications succeed when every stakeholder—from a government partner to a parent—can understand why the work matters and how to participate.”
– COMMUNICATIONS PHILOSOPHY
Ready to design your comms playbook?