Mac, meltdown and the myth of “having it all under control” at uni
Apple’s new Mac student film nails the feeling of barely managed intensity at uni – but it still turns stress into a product story. This piece unpacks what the ad gets right, where it glosses over class and course reality, and how students can make calmer, more honest decisions about buying a Mac for university.
Mac, meltdown and the myth of “having it all under control” at uni Read More »