Work Case studyInternal communication

Internal comms people actually read

Twenty thousand employees. Plenty of updates. No spare attention.

Microsoft (via partner)Senior Communications Consultant2021–2023

Internal communications case study image
Organisation
20,000+ employees
Employee engagement
86% improvement
Communication turnaround
30% faster
What I made
Town hall toolkits, intranet content, employee newsletters
Role
Senior Communications Consultant

I helped make internal communications clearer and quicker to deliver—so employees could find what mattered, understand it and get on with their work.

The challenge: “send” is not a strategy

An update can land in an inbox and still miss its audience.

In an organisation of 20,000+ employees, the challenge wasn’t simply getting information out. It was helping people spot the useful part: what had changed, why it mattered and whether they needed to do anything.

And getting it to them while it was still useful. A message stuck in the delivery process helps precisely nobody.

What I made

Town hall toolkits · Intranet content · Employee newsletters

Different formats. Same job: make the important stuff easier to find and harder to misunderstand.

What I did

Working with Microsoft through a partner, I helped improve the words employees read and the workflow that got those words to them.

Put the point before the preamble

I focused updates on what employees needed to know and why it mattered.

Context mattered. Making people dig for the point didn’t.

Make the next step obvious

Was this something to know, something to do or something to discuss?

The communication needed to make that clear. “Please see below” is a direction, not an explanation.

Help useful content move faster

I helped streamline communication delivery alongside improving the content.

Because a clearer update shouldn’t need a longer journey to reach its reader.

The results

The work recorded an 86% improvement in employee engagement and 30% faster communication turnaround.

Better engagement on the employee side. Faster delivery behind the scenes.

The takeaway

Employees had jobs to do. Decoding an update shouldn’t have been another one.

My contribution: clearer communication, more obvious next steps and fewer hurdles between a useful message and the people who needed it.

Measurement note: Figures are practitioner-reported.