The Tool Sprawl Delusion: Why Your New Productivity App Is Making Everyone Less Productive

Woman working at laptop in modern office, surrounded by floating productivity app icons including Microsoft 365, Google Workspace, Notion, Slack, Canva, and Claude, connected by coloured lines suggesting digital chaos
The illusion of productivity: fast, automated, and ultimately hollow.

Perplexity AI unveiled its slides, sheets, and documents feature last week with the sort of breathless enthusiasm that makes you wonder whether anyone in Silicon Valley has ever used software in an actual workplace. The pitch: why toggle between research and creation when you can do everything in one place? The reality: you’ve just added another tool to a stack that’s already collapsing under its own weight.

This isn’t really about Perplexity. It’s about a pattern that’s reached breaking point across organisations: the relentless accumulation of productivity tools that, paradoxically, make work slower, more fragmented, and considerably more exhausting.

The problem has a name: tool sprawl. And it’s killing productivity in ways that make Perplexity’s “revolutionary” feature look less like innovation and more like accelerant on an already raging fire.

The Productivity Paradox Returns

Economist Robert Solow’s observation that “we see computers everywhere but in the productivity statistics” has aged like a fine wine that keeps getting opened for the wrong reasons.

A recent MIT study tracking AI adoption in manufacturing firms found that organisations experienced a measurable decline in productivity after introducing AI technologies, with losses as high as 60 percentage points when correcting for selection bias. The pattern follows a "J-curve": initial performance drops, followed—if firms survive the transition—by eventual gains. But that initial dip "is very real," researchers noted.
The J-Curve of AI Adoption — Reality vs. Vendor Promises.
Based on MIT research on AI adoption patterns in manufacturing.

Why? Because new technology doesn’t slot neatly into existing workflows…

When More Becomes Measurably Less

[INFOGRAPHIC: Tool-sprawl-infographic.jpg]

**Figure 1:** Tool Sprawl by the Numbers — The quantified cost of productivity theater. *Sources: Yooz workplace technology survey, MIT productivity studies, Perplexity financial disclosures.*

This isn't about individual tool quality. It's about architectural incoherence...

The consequences of tool proliferation aren’t theoretical. They’re quantifiable, and they’re brutal.

The Feature Bloat Epidemic

Feature bloat happens when companies prioritise competitive mimicry over user value—when “everyone else has this feature” becomes sufficient justification for building it. It happens when stakeholder pressure overwhelms product discipline, when fear of missing out drives roadmaps, and when success metrics are absent.launchnotes+2

The company hasn’t articulated why it should produce spreadsheets rather than, say, Google Sheets. It’s simply noticed that competitors offer document creation and decided to match them.

Who Actually Benefits?

The Hidden Costs of “Seamless Integration”

The Real Problem: Strategic Incoherence

By expanding into productivity assets, Perplexity dilutes that identity.

Is it a search tool? A document generator? A presentation designer? The lack of clarity invites unfavourable comparisons.

Google Slides offers template libraries, real-time collaboration, and seamless integration with Drive and Meet. PowerPoint provides advanced design tools, presenter coaching, and enterprise security. What, exactly, does a Perplexity-generated presentation offer beyond novelty?

What Actually Works?

  • Prioritise intuitive design over feature accumulation. Thirty-nine percent of employees want tools that require minimal training. User-friendly interfaces and seamless integration reduce adoption friction more than additional capabilities ever will. This principle underlies effective UX microcopy—the smallest design decisions that make or break user adoption.getyooz
  • Involve employees in tool selection. Thirty-six percent believe adoption would improve if they had input in choosing technologies. Top-down mandates breed resistance; co-created implementations foster ownership.getyooz
  • Invest in training that’s contextualised, not perfunctory. Over half of employees receive only basic training for new tools, whilst 20% get little to no guidance. Yet 48% believe better training would significantly improve adoption rates. The gap between what’s provided and what’s needed is glaring.getyooz
  • Focus on outcomes, not outputs. The Lean principle of solving problems rather than accumulating features naturally combats bloat. Teams that start by asking “What outcome are we trying to achieve?” rather than “What features should we build?” create simpler, more focused products.airfocus
  • Audit ruthlessly. Nearly half of software features go unused. Regular reviews that ask “Does this feature still serve user goals?” and “Does it align with our strategic vision?” prevent creeping complexity.blossom+2

The Ideological Reckoning

Beneath the tactical failures lies an ideological assumption worth interrogating: that knowledge work is essentially mechanical, that research and synthesis and communication can be automated away without loss of insight or nuance.

Document creation—especially presentations and strategic reports—involves rhetorical choices grounded in expertise, judgment, and situational awareness. Which arguments receive emphasis? How is data visualised to persuade specific audiences? What narratives contextualise findings? AI systems cannot replicate these decisions because they lack organisational context, audience understanding, and strategic framing.

A Perplexity-generated slide deck may technically convey information. But it cannot grasp office politics, gauge audience expertise, or calibrate messaging for executive buy-in. The tool risks producing competent mediocrity—assets that pass superficial review but lack persuasive power.

This matters more than efficiency metrics suggest.

Automation that short-circuits this thinking doesn’t save time; it outsources judgment to systems incapable of exercising it—a dynamic I’ve explored in the context of purpose marketing during crisis, where brands using AI-generated sentiment analysis miss the human context that determines whether a campaign lands or catastrophically misfires.

Where This Leaves Us

Perplexity’s slides, sheets, and documents feature isn’t uniquely problematic. It’s representative—a symptom of an industry that conflates activity with progress, feature velocity with user value, and technological capability with organisational readiness.

The feature will find its audience: solo practitioners who’ve already embedded Perplexity in their workflows, students producing quick presentation drafts, content creators accelerating research phases. These are legitimate uses. They’re also narrow ones that don’t justify the expansive rhetoric of “revolutionary integration” and workspace disruption.

For everyone else—teams navigating collaboration requirements, organisations managing compliance and brand standards, professionals requiring provenance guarantees—the feature represents one more tool in an already-unmanageable stack. One more login to remember, one more export format to wrangle, one more vendor promising seamless integration that delivers duct-taped workarounds.

Perplexity’s entry addresses none of these.


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