Pomelli and the Great Marketing Reckoning: Why I’m Rethinking Everything I Know About My Career
After sixteen years leading marketing teams, I watched AI tools like Pomelli reshape the landscape—speeding execution, shifting what matters, and revealing that real value now comes from strategy, not routine tasks. I use AI daily, not just for output, but as a creative catalyst and editor’s partner. But as automation encroaches, I’ve had to rethink my role, focusing on judgment, originality, and how to direct machines—not compete with them.