Why Canva’s Engagement Crisis Reveals the Real Problem With Marketing to Creators
The numbers look impressive. Canva’s YouTube channel has 728,000 subscribers and uploads 8.5 videos every week. But then you see the engagement rate: 0.26%. That’s not just low—it’s a crisis hiding behind a success story. Meanwhile, Adobe is quietly embedding Premiere Pro into YouTube Shorts, showing that integration beats education. Here’s why this battle for the creator economy matters to every marketer.
Why Canva’s Engagement Crisis Reveals the Real Problem With Marketing to Creators Read More »