UX design artificial intelligence

OpenAI’s ChatGPT Pulse promises proactive AI assistance, delivering personalised morning briefings to Pro subscribers. But does this £160-monthly feature solve problems worth solving? Our multi-lens analysis examines Pulse through digital marketing, UX design, AI advocacy, and user experience perspectives—revealing competent execution of a questionable premise. From privacy trade-offs to behavioural inertia challenges, we dissect whether morning AI curation represents genuine innovation or expensive curiosity.