Microsoft’s 65‑second Valentine’s Copilot video looks like a cute seasonal tutorial. It’s actually a playbook for how AI products should show up in real life: situational, conversational, and tied to real intent. If you’re still treating AI as a faster copywriter, you’re already behind.
Microsoft’s 65‑Second Valentine’s Video Is the Real Future of AI Marketing Read More »
When competitive pressure intensifies, marketing leaders face an impossible choice: maintain brand consistency or respond fast. OpenAI’s December 2025 crisis reveals what happens when you choose wrong. The company abandoned a carefully constructed “human-centric” brand positioning in favour of defensive technical specifications—losing both users and narrative control in the process. This isn’t just OpenAI’s failure. Every marketer reading this faces the same pressure: competitors launching, boards demanding speed, metrics showing erosion, year-end targets looming. The uncomfortable truth is that inconsistency creates a bigger crisis than competition ever could. When you oscillate between strategic positions, you signal that you stand for nothing except reacting to whoever moved last. This analysis examines what OpenAI got wrong, why it matters to your marketing strategy, and how to build brand resilience before the next crisis hits.
Apple’s “No Frame Missed” accessibility campaign presents a fascinating contradiction—a five-minute film that simultaneously represents the best and worst tendencies in corporate disability representation. When filmmaker Brett Harvey, diagnosed with Parkinson’s at 37, observes that having filming as “an option again is kind of life-changing,” we witness authentic storytelling that transcends typical tech advertising. Yet beneath these genuine moments lurks an uncomfortable reality about premium pricing, performative allyship, and the fine line between inspiration and exploitation in accessibility marketing.
The Shaking Frame: Apple’s Accessibility Advertising Between Sincerity and Spectacle Read More »