The Era of “Look at the AI” is Dead. Long Live the Era of Camp.
By the time Johnny Weir appears on screen, clad in a sequinned blazer, looking for redemption in “Snowberry Falls,” you realise something fundamental has shifted. For three years, Big Tech screamed about Large Language Models and neural networks with sombre, cinematic adverts. Google has finally admitted defeat in the “features war” and opened a new front in the “culture war.” With Sleigh My Name, they’ve stopped explaining how the sausage is made. Instead, they’re serving it on a glittery platter with drag queens and reality TV stars. This isn’t just a funny advert. It signals the end of the “Tech Demo” era and the arrival of “Post-Hype” reality. Every marketer—whether selling SaaS or sparkling water—needs to dissect this campaign.
The Era of “Look at the AI” is Dead. Long Live the Era of Camp. Read More »
