Swiggy’s Puja Dog Campaign Was a Bold Move—But Missed Its Mark. Here’s What Marketers Need to Learn Now
Swiggy’s 2025 Durga Puja dog feeding campaign demonstrates both the power and peril of purpose-driven marketing during crisis. While the brand successfully delivered bhog to 400+ street dogs across Kolkata, the initiative’s tone-deaf timing amid devastating floods and landslides reveals critical lessons about contextual awareness in cause marketing.