OpenAI’s Codex and Prism campaigns quietly redefine AI marketing. They don’t sell bigger models; they sell a new doctrine of work, where agents reshape daily workflows, and “AI for everyone” gives way to AI for specific, messy realities like GST, UPI and WhatsApp support.
How OpenAI Just Raised the Bar for AI Marketing (Without Saying “AI‑Powered”) Read More »
OpenAI is marketing ChatGPT for medical advice whilst simultaneously disclaiming liability. The company’s new ‘Navigating Health’ campaign showcases 40 million users seeking healthcare guidance, yet simultaneously removed safety warnings and settled into a pattern of marketing before validation. Meanwhile, documented cases of hospitalisation, psychological crises, and deaths linked to ChatGPT usage continue accumulating. Shot on 35mm film by premium directors, the campaigns deploy human authenticity to market computational intelligence—a deliberate strategy to obscure the probabilistic models underneath. As traditional search volume shifts to AI chatbots, visibility depends on how your brand appears in algorithmic outputs. OpenAI isn’t just marketing a product; it’s establishing the rules for an ecosystem it controls—and the template is replicating across every tech sector.
OpenAI’s Healthcare Gamble: Why These Campaigns Should Terrify You Read More »
OpenAI has 1.88 million YouTube subscribers. Anthropic has 11,000. But numbers don’t tell the full story. These two AI giants represent fundamentally different marketing philosophies—and understanding which strategy fits your business model could define your next competitive advantage.
The AI YouTube Wars: Two Companies, Two Strategies, No Clear Winner Read More »
OpenAI’s latest marketing campaign positions ChatGPT as intimate assistant across three ordinary moments—fitness, romance, travel. Yet this seductive trilogy raises profound questions: do we need AI to solve problems humans have managed for millennia? When artificial intelligence embeds itself in our most personal decisions, what essentially human capacities might we optimise away?
Beyond the Hashtag: When Artificial Intelligence Meets Morning Ambitions Read More »