Marketing Critique Archives

The Pixel-Perfect Lie: Maybelline’s Mumbai Mirage

In a city where culture pulses through everyday rituals—from corner-chaai interactions to the precision of dabbawala deliveries—Maybelline’s pixel-perfect teddy bear campaign loomed large, but landed light. Blending CGI spectacle with a nod to local tradition, the global beauty brand’s Mumbai takeover reveals more than marketing ambition; it unveils a persistent disconnect between intention and understanding. Behind the gloss lies a ste

A Meal That’s Lost in Translation

Blogs

McDonald’s India’s collaboration with Ranveer Singh is less a celebration of fast food than a spectacle in overdrive—a campaign where branding drowns out appetite, and the celebrity’s kinetic persona eclipses the meal itself. In this pointed critique, we unravel how the advertisement trades visual deliciousness for personality cult, offering a seminar in sensory overload and marketing gone awry. As the meal itself struggles for screen time amid a feverish montage, what emerges is not so much a fast food promotion as a case study in how volume and celebrity can obscure the pleasures of food. The article interrogates both the intent and the execution, suggesting that in the noise, the actual product is lost—an object lesson in contemporary advertising’s excess.

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