A vibrant, floating island scene illustrating six adventuring scenarios — including a spice market, dog walk, garden café, lost puppy, and campfire — featured in a newspaper advert for the Samsung Galaxy S25 Ultra, positioned as an AI-powered companion, with Google Gemini branding.

When Print Speaks: The Strategic Imperative for Digital Marketers in the Voice-First Era

Samsung’s recent voice-activated print campaign for the Galaxy S25 Ultra represents something far more significant than a clever marketing stunt. It marks a pivotal moment in digital marketing—a demonstration of how traditional media can be reimagined through emerging technologies to create genuinely transformative customer experiences.

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