In the Warm Steam of the Monsoon, a Cup of Tea—and a Campaign—Find Their Moment
Caught between celebration and critique, I step into the rainy world of Red Label Tea’s new campaign—a monsoon anthem remixed with nostalgia, dance, and bold marketing moves. Through a first-person lens (and a steaming cup of chai), I explore what makes this campaign so irresistible—and why its cultural savvy is not above strategic scrutiny.
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