In the age of Reels and Shorts, the clash between Federer’s muted elegance and Dravid’s earnest reliability becomes a masterclass in how global brands must adapt their storytelling for India’s digital republic—where authenticity, relatability, and scroll-stopping nuance are more than just marketing lingo; they’re the new rules of engagement.
In Tamil Nadu’s tea stalls, a humble ritual—biting Milk Bikis biscuits around their flower borders—became the starting point for a statewide marketing phenomenon. On Tamil Nadu Day, Britannia’s “A Bite of TN” campaign transformed this simple habit into cultural tribute, with biscuits sculpted into local icons and stories splashed across print, billboards, and digital. At the heart of it all is a single biscuit: nibbled, playful, and stamped with the pride of an entire state—proof that in the right hands, even snacks can become symbols of community and imagination.
When a Biscuit Became a Love Letter Read More »
India’s digital marketing playbook is being rewritten—by voice, vernacular, and AI. With over 900 million users and regional languages driving growth, this article explores how brands can thrive in Bharat’s multilingual, mobile-first future. From JioPhone’s voice search to Google’s AI Mode and rural WhatsApp APIs, here’s what it takes to stay relevant.
Digital Marketing in India: Navigating AI, Voice Search, and Vernacular Dominance Read More »
Google just rewired the way we search—and sell. With ads now integrated directly into AI-generated responses, the search giant is betting big on Gemini-powered experiences that blend utility with subtle monetization. From déjà vu explanations to website building guides, every AI Mode result is now a potential marketplace. For digital marketers in India, this isn’t just a shift—it’s a whole new playbook.
Google Just Turned AI Search Into Ad Gold. Should India Care? Read More »
What if your content wasn’t failing—but just never being seen? As AI search engines and short-form video take over how India discovers, shops, and shares, digital marketers find themselves rewriting playbooks in languages they don’t speak—to audiences that aren’t even human.
The Algorithm Will See You Now Read More »
In 2025, marketing budgets in India are flatlining while expectations soar. From retail media dominance to GenAI shortcuts and the rise of “brandformance,” this article unpacks how marketers are surviving the great budget freeze with grit, wit, and a whole lot of CTV. Spoiler: jugaad is the new strategy.
The Purse Strings Are Tightening (Again): Marketing in 2025 Is All Jugaad, No Jamboree Read More »
Amazon’s AI-driven advertising strategy is revolutionizing digital marketing by integrating predictive analytics, generative creativity, and cross-channel orchestration. Discover how these advancements can help Indian marketers scale smarter and more efficiently.
From Set It & Forget It to Set It & Outsmart Everyone Read More »