Infographic comparing Consumer vs Enterprise marketing playbooks. Consumer (OpenAI) emphasizes high-volume daily/weekly content, social-first channels, mass market audiences, engagement and reach metrics, higher risk tolerance, and content production budget focus. Enterprise (Anthropic) features selective monthly/quarterly releases, direct sales and traditional channels, decision-maker audiences, pipeline and revenue metrics, risk-averse approach, and sales enablement budget focus. Yellow callout: "Choose the playbook that matches your business model—not the one that looks more exciting."

The AI YouTube Wars: Two Companies, Two Strategies, No Clear Winner

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OpenAI has 1.88 million YouTube subscribers. Anthropic has 11,000. But numbers don’t tell the full story. These two AI giants represent fundamentally different marketing philosophies—and understanding which strategy fits your business model could define your next competitive advantage.

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