consumer technology trends

I write this on my MacBook Pro, but I’ll search for sources using Google. I’ll analyse the data through Claude, cross-reference findings on Perplexity AI, and probably end up using ChatGPT to distil complex market dynamics into digestible insights. My iPhone sits charging beside my iPad, whilst Microsoft Office hums in the background—because, let’s face it, nobody’s found a better alternative for collaborative editing yet.

This isn’t hypocrisy so much as pragmatism. As a digital marketing and communications professional who’s spent the better part of a decade watching the tech industry’s great performance, I’ve learned that the technology we champion isn’t always the technology we depend upon.

Tonight, as Google stages its spectacular Made by Google event in Brooklyn—complete with Jimmy Fallon’s polished banter and a celebrity roster that reads like a talk show host’s fever dream—I find myself contemplating the curious mathematics of desire, loyalty, and market reality that define our digitally native existence.