In a year of tone‑deaf AI advertising, Apple’s handmade puppet film “A Critter Carol” quietly reframes what good marketing looks like: humans on stage, tech in the background, and visible craft as the new premium signal of trust.
Apple Brought Puppets to a Robot Fight — And It’s the Smartest Marketing Move of 2025 Read More »
In an era where AI can polish every presentation and tweak every turn of phrase, Microsoft 365 Copilot Chat promises flawless communication at the touch of a button. But as digital marketers rush to embrace algorithmic efficiency, a deeper question emerges: does seamless messaging come at the cost of genuine connection? This feature dissects Microsoft’s advertising, exploring the high-stakes dance between technology and authenticity, with wit, technical rigour, and an eye for what really matters in a post-human marketing world.
Copilot Chat and the Authenticity Olympics: A Digital Marketer’s Dissection Read More »