Anthropic vs OpenAI

Between 15-16 October 2025, Anthropic released four product videos in 48 hours. Claude Haiku 4.5, Microsoft 365 integration, Claude Skills, and Custom Skills creation—each under 70 seconds, each refusing conventional demonstration. The visual language is identical across all four: salmon-hued branding, no narration, pure specification. It’s radical minimalism as methodology. But here’s the question: has Anthropic’s consistent approach stopped being strategic and started being formulaic? When every launch video follows identical choreography, you risk training your audience to scroll past. This analysis examines whether Anthropic’s minimalist video strategy—which helped them project $9 billion in revenue—represents powerful brand consistency or an aesthetic constraint that may limit future growth.