Anthropic’s Claude Sonnet 4.5: When AI Marketing Finally Gets Its Act Together
Anthropic’s Claude Sonnet 4.5 launch delivered something refreshingly different: demos that actually demonstrate rather than just promise. Through five strategic videos showcasing gaming strategy, real-time software creation, browser automation, document generation, and capability evolution, plus enterprise testimonials from GitHub Copilot, Canva, and TELUS reporting measurable ROI, they’ve redefined AI marketing maturity. This comprehensive analysis examines what worked brilliantly, what missed the mark, and how the industry can learn from Anthropic’s shift from promise-based to proof-based AI communication.
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