AI marketing tools

In an era where AI can polish every presentation and tweak every turn of phrase, Microsoft 365 Copilot Chat promises flawless communication at the touch of a button. But as digital marketers rush to embrace algorithmic efficiency, a deeper question emerges: does seamless messaging come at the cost of genuine connection? This feature dissects Microsoft’s advertising, exploring the high-stakes dance between technology and authenticity, with wit, technical rigour, and an eye for what really matters in a post-human marketing world.