Screenshot of Google's new AI Mode interface explaining déjà vu, featuring AI-powered search with contextual results.

Google Just Turned AI Search Into Ad Gold. Should India Care?

Google just rewired the way we search—and sell. With ads now integrated directly into AI-generated responses, the search giant is betting big on Gemini-powered experiences that blend utility with subtle monetization. From déjà vu explanations to website building guides, every AI Mode result is now a potential marketplace. For digital marketers in India, this isn’t just a shift—it’s a whole new playbook.

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