Why “Why Do It?” Is Nike’s Most Intriguing Invitation to Date
In this feature, Nike’s “Why Do It?” campaign emerges as a reflective evolution of the iconic “Just Do It” mantra, weaving empathetic storytelling with data-driven precision and global co-creation. Through intimate slow-motion vignettes that spotlight moments of hesitation, user-generated social-media activations and immersive AR experiences, Nike flips doubt into purpose—raising the bar for empathy-led digital marketing.
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