Because sometimes, impact isn’t measured in years.
The Role
At Monocept, I worked as the Marketing Manager, where I led brand alignment, content strategy, and digital storytelling for a fast-growing AI-first InsurTech company. My focus was on defining the brand voice, building LinkedIn presence, and revamping marketing assets from the ground up.
What I Did (and Did Well)
Defined the Voice
Crafted and implemented a distinct, confident tone for the brand — balancing tech credibility with a human-first personality across content.
Supercharged Social
Grew Monocept’s LinkedIn presence from under 3,000 to over 21,000+ followers through original, insight-driven content, thought leadership posts, and strong employer branding.
Led Thought Leadership
Conceptualised the company’s first-ever AI newsletter, wrote CXO quotes, and created a system to translate leadership philosophy into compelling brand messages.
Branded the AI Shift
Supported Monocept’s pivot to becoming an AI-first company, helping articulate complex tech solutions in language that clicked with both clients and teams.
Designed with Purpose
Helped realign website design direction, planned service pages, and led internal messaging for Monocept’s onboarding platform, career pages, and event announcements.
Why I Left
Sometimes things change — and that’s okay. While the stint was brief, it offered a chance to sharpen my skills, move fast, and adapt even faster. I left with respect for the work, gratitude for the team, and a deeper clarity of what I want to build next.
What I Took With Me
The power of showing up with intention and consistency A stronger grip on AI + Insurance marketing narratives More tools to balance creativity with clarity And the reminder that even short stories can leave a mark.
