Where content met cinema — and I met digital marketing.

At Annapurna College of Film and Media (AISFM), I joined as a Content Manager, stepping into a creative ecosystem filled with storytellers, screenwriters, and filmmakers. It was here that I transitioned from pure editorial work into the world of digital-first content, marketing strategy, and multimedia storytelling.

What I Did (and Did Well)

  • Planned and produced multi-format content — from editorial calendars and video scripts to email campaigns and training assets.
  • Aligned brand messaging across academic, marketing, and admissions teams to ensure consistent tone across channels.
  • Developed content for digital platforms, building a strong online presence for the institution and promoting new course offerings and faculty spotlights.
  • Collaborated with media faculty to turn classroom insights into blog features, campaign hooks, and storytelling moments that resonated with prospective students.
  • Worked closely with designers and developers to enhance web content structure and improve user experience.
  • Organised and scripted institutional events, from student showcases to film screenings — making sure the messaging reflected the school’s creative DNA.

Impact

  • Helped transition the institution’s communication strategy from traditional to digital-first — laying the foundation for future digital marketing efforts.
  • Boosted visibility of AISFM’s programs and faculty through well-structured campaigns and content initiatives.
  • Gained hands-on experience in audience segmentation, campaign planning, and multimedia content production — all of which shaped the marketer I’d become.
Why I Left

As I gained confidence in digital strategy, I felt ready to explore more specialized marketing roles beyond education — but AISFM gave me the springboard, both professionally and personally, to take that leap.

What I Took With Me

  • My first real exposure to digital marketing tools and principles
  • The ability to balance creativity with structure, especially in content planning
  • A newfound confidence in collaborating with creative professionals and tech teams
  • And the lesson that every brand — even in education — is telling a story

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