Your Brand’s Not Going Viral, It’s Just Getting Lost in the Noise (And That’s on You)
Because if your feed looks like a Bollywood remix of someone else’s ideas, are you even building a brand?
You know that feeling when your 11th reel of the week—featuring that trending “Easy” audio and a super-zoom-in transition—gets just 82 views and a sympathy like from your ex-colleague? Yeah, that. Welcome to the age of disposable creativity, where Indian brands have mistaken volume for value and algorithms for actual strategy.
We’ve seen it all this month:
- AR filters (#GuessMyAge)
- POV memes that all sound like “Send this to the most underrated content creator you know”
- And the usual suspects dancing to Kajra Re while selling… shampoo?
The chaos is real. And somewhere in the middle of all this creative cardio, your brand identity has quietly slipped into a coma.
From Reels to Regret: How We Got Here
Everyone’s chasing virality like it’s the last laddu at a wedding buffet. But here’s the thing — consistency isn’t about churning out 19 Reels a week with whatever Bollywood audio is trending. It’s about showing up as your brand, not as a confused cocktail of every influencer on your feed.
Take a minute to scroll your own Instagram grid. Does it look like a timeline or a crisis of identity?
Trending Doesn’t Mean Timeless
Let’s break it down:
- “Easy” by Commodores? Yes, it’s having a moment. But if it doesn’t tie into your brand tone, it’s just noise.
- Grillz Trend? Cute. But if your brand is selling legal services, maybe not.
- Digital fashion & AR try-ons? Cool. But what are you actually saying with it?
What we need is intentional creativity, not AI-generated caption fatigue.
Look at the Best in Bharat
Brands like Amul, Zomato, and Fevicol? They’ve cracked the code.
They’re culturally rooted, relevant, and unmistakably themselves—even when they jump on a trend.
Why? Because they bend the platform to their brand voice, not the other way around.
Don’t Let the Algorithm Erase You
Hootsuite may be telling the Brits that 59% of users are exhausted by brand content, but in India, we don’t need a report to tell us that your 10th meme post of the day isn’t landing.
Instead of asking, “What’s trending?”
Try asking, “Will anyone remember this tomorrow?”
TL;DR? Here’s Your Cheat Sheet
- Pick trends that fit your voice
- Meme responsibly
- Reels ≠ identity
- Impact > Impressions
- Think long-term, not just long-format
Mic Drop Moment
“If your content’s only aim is reach, you may want to reach for a better strategy.”Trending doesn’t mean timeless. If no one remembers your Reel tomorrow, it wasn’t branding — it was background noise.
Now go on. Make that Reel. But make it memorable.
Sources & Trends Referenced:
- The Drum Network: “Think your hacking the algorithm? You might be erasing your brand instead”
- Hootsuite Social Media Consumer Survey
- Instagram India Trends (April 2025): Reels formats, AR filters, trending audio