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When Google sneezes, the internet catches a cold. But what if Google is now dealing with a slow, creeping flu? […]

As if we didn’t have enough ads between IPL overs and elevator screens, brands now want to follow you to

Brand sponsorship isn’t dead. It just stopped wearing sherwanis and started posting skincare routines. In 2025, it’s not who wears

Marketers are swiping right on AI faster than they can say “data-driven,” but when it comes to actual commitment… let’s

(An Indian Marketer’s Guide to Avoiding Buyer’s Remorse and Existential Crises) You signed up. You logged in. You prompted it

You’ve heard of LLMs, agentic AI, and synthetic personas. But can any of them explain why your campaign CTR still