AI-Washing in Indian Digital Marketing: Lessons from Fintech and SaaS Introduction Artificial Intelligence (AI) has become a buzzword in digital […]
AI-Washing in Indian Digital Marketing: Risks, Realities, and the Path Forward Read More »
A Titan’s Tightrope: How Tata’s Brand Harmony Meets Digital Ambition As the Tata Group navigates the future with a 150-year
Tata Group Brand Architecture and Identity Coherence Read More »
As UX faces automation, optimization, and a fading human touch, we find ourselves at a crossroads. This is a story
The UX Plot Twist: A Story About Crossroads, Control, and What Comes Next Read More »
When it comes to B2B software marketing today, it’s easy to feel like we’re all sitting on a Formula 1
Martech Isn’t Broken. We’re Just Not Using It Like Business Owners Yet. Read More »
It’s a truth universally acknowledged — and endlessly ignored — that the human attention span today rivals that of a
Storytelling in the Age of Scrolls: Capturing Fragmented Attention in India Read More »
In the Attention Economy, it’s easy to miss the bigger warning signs while chasing the next notification. Stay alert. Stay
India’s Adaptation to the Attention Economy Read More »
Introduction Marketing is undergoing a data-driven renaissance as artificial intelligence (AI) and neuroscience converge to reshape how content is created
How AI and Neuroscience Are Redefining Content Production Read More »
Research Introduction Fintech SaaS companies are increasingly leveraging interactive and collaborative product demos to engage prospects and onboard new users.
Interactive and Collaborative Product Demos in Fintech SaaS Read More »
Let’s get something clear upfront.AI isn’t here to take your job.It’s here to watch you do it inefficiently for three
AI in Marketing: Not the Apocalypse. Just a Reorg With Better Tools. Read More »
Your Brand’s Not Going Viral, It’s Just Getting Lost in the Noise (And That’s on You) Because if your feed
“Did You Post, or Did You Just Panic? Why Your Brand Feels Like a Meme Page” Read More »