MG Motor’s “EV Sahi Hai” campaign represents a masterclass in testimonial-driven marketing, systematically addressing India’s electric vehicle adoption barriers through authentic customer voices. Launched in August 2025, this strategic initiative employs real customer testimonials to tackle specific concerns: range anxiety, charging infrastructure, and running costs.
The campaign’s greatest strength lies in its authenticity—featuring unscripted testimonials with natural speech patterns and regional accents that resonate with Indian consumers. From Sai Datta Vamshi’s interstate journey to Dr. Jitesh Sahgal’s ₹10 lakh savings claim, each testimonial provides concrete evidence against EV scepticism.
However, the campaign exhibits notable vulnerabilities. Its predominantly urban demographic may inadvertently reinforce perceptions that EVs suit only metropolitan consumers. Most critically, it fails to address service infrastructure concerns—a significant adoption barrier identified in multiple studies.
The campaign succeeds in reducing consumer scepticism through strategic authenticity, but whether it translates into sustained market leadership depends on MG Motor’s ability to maintain testimonial quality whilst scaling consumer education across India’s diverse automotive landscape.
