Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.
A Cannes Lions session on “Science + Magic: Where Data Meets Creativity” got me thinking about the false dichotomy we’ve […]
When Data and Creativity Collide: My Take on the Modern Marketing Renaissance Read More »
We’ve long known that money talks—but lately, it’s been screaming through tote bags, biodegradable shampoo, and ethically sourced coffee beans. In a world where climate anxiety and corporate distrust are trending harder than avocado toast, our shopping carts have become unlikely vessels of political will. From Gen Z Instagram overhauls to EV showrooms with no salespeople in sight, consumer demand is rewriting the rules of capitalism—one “sustainably made” label at a time. But can your oat-milk latte and Pin-interest worthy compost bin really change the world? Or is conscious consumerism just capitalism in a recycled wrapper?
Can We Really Change the World—by Shopping? (Yes, Seriously.) Read More »
“Creativity is not a luxury in business—it is the strategy. Those who dare to face the uncertainties of innovation often find that the risks they take are not just personal—they are profoundly profitable.”
Creativity for Dummies: Turning Big Ideas into Bottom‑Line Results Read More »
Liquid Glass and the Mirror of Machines traces Apple’s latest design leap—from the skeuomorphic yellow notepad to a living, breathing pane of digital glass—and asks what happens when an interface stops being a window and starts reflecting us back. Part history lesson, part technical deep-dive, the essay explores shimmering micro-interactions, the coming Glasswing hardware, and the thorny debate over beauty versus clarity, ultimately inviting readers to ponder whether Liquid Glass will delight, distract, or redefine how we inhabit our devices.
Liquid Glass and the Mirror of Machines Read More »
In the rush to scale content through AI, brands are trading soul for speed—delivering faster, louder messaging that increasingly says nothing at all. As audiences grow more adept at detecting artificiality, trust erodes, sameness spreads, and authenticity becomes a luxury few can afford. The brands that endure will be those that balance technological efficiency with the irreplaceable texture of human insight.
Mass-Produced Magic: Is Your Brand Losing Its Soul? Read More »
In a bold $6.5 billion partnership, OpenAI’s Sam Altman and legendary Apple designer Jony Ive are building a new category of ambient AI devices—screenless, voice-activated tools designed to blend invisibly into everyday life. From context-aware pendants to AI-native creative workstations, their vision aims to redefine how humans interact with technology by replacing apps and screens with presence and intuition. Whether it’s a design revolution or another overhyped moonshot, this collaboration could mark the iPhone moment for artificial intelligence.
In a plot twist worthy of Silicon Valley satire, Duolingo’s adorable green owl has traded flashcards for firmware. As the company pivots to an “AI-first” strategy, educators are out, algorithms are in, and your Spanish lesson may now come courtesy of a chatbot with a superiority complex. What could possibly go wrong when language meets logic board?
Duolingo’s Great AI Awakening: Or, How to Lose Friends and Alienate Linguists Read More »
Can an AI be tired? Technically, no—but that hasn’t stopped thousands of users from insisting that ChatGPT has grown lazier, vaguer, or just plain uninterested. This article dives into the fascinating intersection of machine limitations and human projection, decoding why we see burnout in a bot that never sleeps—and what that says about us. Spoiler: the real fatigue might be our own.
Is ChatGPT Tired? A Tale of Perception, Prompt Fatigue, and Algorithmic Ennui Read More »
Creativity isn’t a garnish anymore — it’s the broth. As the most enduring brands have learned, growth comes not from moments of brilliance but from systems that consistently transform imagination into value. This article explores how companies like Microsoft, Figma, and BYD aren’t just designing campaigns — they’re building infrastructures for sustained creative advantage
From Campaigns to Capabilities: Reimagining Creativity in the Modern Enterprise Read More »
Meta’s 2025 vision isn’t just another ad update — it’s a full-blown algorithmic takeover. With AI handling everything from creative to targeting, marketers must pivot fast. This article outlines how to adapt your strategy, retrain your team, and stay relevant when your new campaign manager doesn’t even sleep.
Meta’s AI Is About to Run Your Ads (And That’s Not a Bad Thing) Read More »