Blogs

Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.

Split-screen comparison of Apple and Google advertising approaches: Apple side shows dark, abstract imagery with no phone and text reading 'Atmosphere'; Google side shows bright, comedic scene with phone featured and text reading 'Argument'

Apple Doesn’t Know You Exist. Google Wants You to Know It Knows.

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Two smartphone ads dropped on the same day. Apple’s 65-second spot for the iPhone 17 Pro features men in dinner jackets performing surreal feats to an operatic crescendo, never once showing the phone in use. Google’s “It’s Pixel, Actually” reunites Thomas Brodie-Sangster and Martine McCutcheon from Love Actually to demonstrate the Pixel 10 Pro’s 100x zoom. These aren’t merely advertisements—they’re philosophical declarations answering a question every marketer confronts: Should you acknowledge your competitors, or pretend they don’t exist? The surprising truth? Both strategies are working. Apple advertises from overwhelming market power. Google advertises from rapid growth against a dominant incumbent. This article breaks down why opposite approaches both succeed, and what your brand should do about it.

Apple Doesn’t Know You Exist. Google Wants You to Know It Knows. Read More »

Infographic titled Tool Sprawl by the Numbers showing five key statistics: 1 in 7 employees refuse new workplace technology, 51% say tech rollouts create chaos, 45% of software features are never used, 62% of employees think AI is overhyped, and a tilted balance scale showing Perplexity spent 57 million dollars against 34 million in revenue

The Tool Sprawl Delusion: Why Your New Productivity App Is Making Everyone Less Productive

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Perplexity AI’s new slides, sheets, and docs feature promises integrated productivity—but in a workplace already drowning in tool sprawl, is this innovation or just more noise? A critical analysis of feature bloat, the productivity paradox, and why more tools don’t equal more output.

The Tool Sprawl Delusion: Why Your New Productivity App Is Making Everyone Less Productive Read More »

Timeline infographic showing Google's Gemini AI marketing chaos from November 14-20, 2025, with Google logo at center and five radiating connections to scattered launches: Nov 14 What Colors Feel Like emotional accessibility campaign, Nov 17 Honest Cat Interview quirky meme video, Nov 18 Gemini 3.0 technical enterprise announcement, Nov 19 Antigravity developer IDE platform, and Nov 19-20 distributed partner integrations from Figma and GitHub, demonstrating five different value propositions targeting five separate audiences in seven days with zero coherent positioning strategy

Google’s Launch Frenzy Reached Peak Absurdity: Five Products, One Week, Zero Strategy (And Why It Might Actually Work)

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Between November 14-20, 2025, Google launched three contradictory AI Mode campaigns while partners like Figma independently announced Gemini integrations—creating five different value propositions targeting five separate audiences in seven days. First came an emotional tearjerker about accessibility. Then quirky cat memes. Then enterprise technical jargon. Meanwhile, Antigravity launched as a complete AI-native IDE, and partners announced integrations on their own schedules with their own messaging. This isn’t creative diversity—it’s distributed positioning chaos where Google doesn’t even control the narrative. Yet here’s the uncomfortable truth: when you own Chrome, Search, Android, and Workspace, this messy strategy might actually work. Distribution can beat positioning when you already own the defaults. But there’s a limit: encounter doesn’t equal trust for professional work. Google’s betting that defaults matter more than excellence. History suggests that works until it suddenly doesn’t.

Google’s Launch Frenzy Reached Peak Absurdity: Five Products, One Week, Zero Strategy (And Why It Might Actually Work) Read More »

Infographic showing Google's three contradictory AI Mode campaigns launched Nov 14-18, 2025: What Colors Feel Like (emotional accessibility tool for parents), Honest Cat Interview (lighthearted chatbot for social sharing), and Gemini 3 Launch (advanced AI system for premium subscribers). Bottom text reads "Three campaigns. Five days. Three opposite value propositions. This isn't strategy—it's panic."

When Google Runs Two Opposite Campaigns at Once, It’s Not Creativity—It’s Panic

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Google India launched three completely opposite AI Mode campaigns in five days. First came “What Colors Feel Like?”—an emotional tearjerker about explaining colours to a blind child. Three days later, “Honest Cat Interview” dropped—quirky meme humor about a snarky cat. Twenty-four hours after that, Google announced Gemini 3 with technical jargon targeting premium subscribers. Same product. Same market. Three fundamentally incompatible value propositions. This isn’t creative variety—it’s strategic paralysis at scale. When a company as sophisticated as Google can’t commit to a single positioning, it reveals what every marketer needs to understand: nobody knows how to position AI products yet. The lesson? Testing is good. Testing instead of deciding is catastrophic. Successful brands pick one job their product does brilliantly, one audience it serves best, and one tonality that fits both. Then they commit. Clarity beats resources. Every time.

When Google Runs Two Opposite Campaigns at Once, It’s Not Creativity—It’s Panic Read More »

Split-panel comparison showing Google's AI Mode campaign on left (purple background with ad stills) versus everyday disabled Indians on right (pink background with school children, community event participants with mobility aids). Text reads: "Less than 1% vs. 2.2 Crore—The Representation Gap: How Google's AI Mode campaign perpetuates disability invisibility in Indian advertising

Marketers, Stop Hiding Behind Inspiration: Why Google’s “What Colors Feel Like?” Is a Wake-Up Call for Authentic Disability Inclusion in India

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Google’s “What Colors Feel Like?” ad showcases stunning craft and emotional storytelling—but it’s also a masterclass in what’s broken about disability representation in Indian advertising. With less than 1% of Indian ads featuring disabled people despite 2.2-8 crore disabled Indians controlling ₹3-4 lakh crore in spending power, brands are bleeding market share through neglect, not malice. This isn’t about charity—it’s about business. As 86% of Indians now prioritise DEI in brand choices, the conversation has shifted from “should we include disabled voices?” to “can we afford not to?” Google’s AI Mode campaign, while technically brilliant, positions the blind child as inspiration rather than agent—falling into the “inspiration porn” trap that disability advocates have long critiqued. For Indian marketers, the wake-up call is clear: authentic inclusion requires disabled talent behind the camera, not just in front of it.

Marketers, Stop Hiding Behind Inspiration: Why Google’s “What Colors Feel Like?” Is a Wake-Up Call for Authentic Disability Inclusion in India Read More »

Split-screen image showing UFC crowd spectacle on the left contrasting with IBM watsonx UFC Insights Engine database filter interface on the right, illustrating AI marketing hype versus reality

“AI-Powered” Hype or Useful Tech? What Marketers Must Learn from UFC, IBM, and the Database Hype Cycle

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IBM’s UFC “Insights Engine” is pure marketing theatre: slick graphics, exultant broadcasters, and the word “AI” slathered everywhere. But strip away the hype and you’re looking at retrieval-augmented generation paired with text-to-SQL—a database search interface dressed in generative AI clothing. This isn’t breakthrough innovation; it’s rebranding infrastructure. The real problem: 95% of enterprise AI pilots fail to deliver business impact, yet marketers keep falling for the same hype cycle. As regulators tighten enforcement against AI washing and CFOs demand measurable ROI, brands must stop buying into vendor theatre and start demanding transparency. Marketers who act boldly, measure fiercely, and champion honest communication will write the playbook for 2025. The rest will fade into undifferentiated noise.

“AI-Powered” Hype or Useful Tech? What Marketers Must Learn from UFC, IBM, and the Database Hype Cycle Read More »

Editorial visual showcasing Google Pixel and Wicked mashup: themed phones with cultural, creative, and AI features, playful banana ‘Remix’ icon, technical specifications, and headline 'Specifications became subtext; feelings became headline

When Your Phone Gets Wicked: What Google’s $350 Million Cultural Bet Reveals About Marketing’s Identity Crisis

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Google’s November 2025 Pixel Drop isn’t just another tech launch – it’s a $350 million culture play riding on Wicked, viral AI features and short‑form video. This piece breaks down what the campaign gets right, where it quietly contradicts itself, and what that means for marketers drowning in AI hype.

When Your Phone Gets Wicked: What Google’s $350 Million Cultural Bet Reveals About Marketing’s Identity Crisis Read More »

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