Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.
Sam Altman says AI will replace 95% of what marketers do. Which is ironic—because if marketers are that replaceable, so is he. A witty, biting look at why creatives, designers, and strategic thinkers are far from obsolete, no matter how confident the robots get.
Why AI Can’t Replace Marketers (Or Sam Altman, Unfortunately) Read More »
India’s digital marketing playbook is being rewritten—by voice, vernacular, and AI. With over 900 million users and regional languages driving growth, this article explores how brands can thrive in Bharat’s multilingual, mobile-first future. From JioPhone’s voice search to Google’s AI Mode and rural WhatsApp APIs, here’s what it takes to stay relevant.
Digital Marketing in India: Navigating AI, Voice Search, and Vernacular Dominance Read More »
In today’s fast-evolving martech landscape, success isn’t about owning more tools—it’s about how well they work together. This visual captures the essence of a composable, AI-enhanced ecosystem that CMOs and marketers are building in 2025: smarter, leaner, and deeply connected.
Martech in 2025: Strategy, Sanity & the Subtle Art of Not Buying Everything Read More »
Google just rewired the way we search—and sell. With ads now integrated directly into AI-generated responses, the search giant is betting big on Gemini-powered experiences that blend utility with subtle monetization. From déjà vu explanations to website building guides, every AI Mode result is now a potential marketplace. For digital marketers in India, this isn’t just a shift—it’s a whole new playbook.
Google Just Turned AI Search Into Ad Gold. Should India Care? Read More »
Google’s AI Mode and AI Overviews are rewriting the rules of search and advertising—literally. This article breaks down what marketers need to know to stay visible in an AI-powered ecosystem, from keywordless targeting to creative asset optimization. Fewer clicks, better conversions? Let’s talk strategy!
So Google’s AI Search is Eating Ads—Here’s How Marketers Can Keep Up Read More »
Over time, marketers translated instincts into dashboards and stories into performance metrics — not to be heard, but to fit in. Yet today, as brands convert but don’t connect, the cracks are clear: clarity was never the same as meaning.
This article unpacks the asymmetry in this relationship — and why it might be time for marketing to stop adapting and start leading again.
Has Business Ever Really Understood Marketing? Read More »
What if your content wasn’t failing—but just never being seen? As AI search engines and short-form video take over how India discovers, shops, and shares, digital marketers find themselves rewriting playbooks in languages they don’t speak—to audiences that aren’t even human.
The Algorithm Will See You Now Read More »
In the grand bazaar of Indian marketing, where attention spans are shorter than the shelf-life of a viral reel, personalization
In India, virality isn’t a marketing tactic—it’s a darshan. A theatrical, deeply cultural spectacle that merges memes with mythology, and outrage with ROI. From Vir Das’s scrotum satire at Cannes to Karthik Srinivasan’s LinkedIn gospel, this piece unpacks how India’s digital pulse creates viral waves that aren’t just shareable—but sacred. Dive into the anatomy of outrage, platform strategy, meme economics, and the new rules of resonance in a country where even trolling has a business model.
How Virality Works in the Indian Context Read More »
Why do Indian brands suddenly look like they’ve just finished a UI/UX workshop in Palo Alto? From minimalist milk logos to chai cafés with Devanagari chic, India’s visual identity is getting a global tech makeover—without losing its local masala. This piece unpacks the glow-up with research, case studies, and a wink.
Why Indian Brands Suddenly Look Like Global Tech Startups Read More »