Billboards in the Sky? Ad-Land Has Officially Lost Gravity
As if we didn’t have enough ads between IPL overs and elevator screens, brands now want to follow you to […]
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Blogs
Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.
Sponsorship in 2025: From Bollywood Blockbusters to Beauty Reels
Brand sponsorship isn’t dead. It just stopped wearing sherwanis and started posting skincare routines. In 2025, it’s not who wears
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AI in Marketing: Love at First Hype, Ghosted by Reality
Marketers are swiping right on AI faster than they can say “data-driven,” but when it comes to actual commitment… let’s
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So You Finally Bought That AI Tool. Now What?
(An Indian Marketer’s Guide to Avoiding Buyer’s Remorse and Existential Crises) You signed up. You logged in. You prompted it
So You Finally Bought That AI Tool. Now What? Read More »
AI from A to Z: The Alphabet Soup Marketers Pretend to Understand (But Don’t)
You’ve heard of LLMs, agentic AI, and synthetic personas. But can any of them explain why your campaign CTR still
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