Blogs

Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.

Illustration of AI-powered digital collaboration with multilingual text in Indian languages, representing digital India’s voice and regional content revolution.

Digital Marketing in India: Navigating AI, Voice Search, and Vernacular Dominance

Blogs

India’s digital marketing playbook is being rewritten—by voice, vernacular, and AI. With over 900 million users and regional languages driving growth, this article explores how brands can thrive in Bharat’s multilingual, mobile-first future. From JioPhone’s voice search to Google’s AI Mode and rural WhatsApp APIs, here’s what it takes to stay relevant.

Digital Marketing in India: Navigating AI, Voice Search, and Vernacular Dominance Read More »

Screenshot of Google's new AI Mode interface explaining déjà vu, featuring AI-powered search with contextual results.

Google Just Turned AI Search Into Ad Gold. Should India Care?

Blogs

Google just rewired the way we search—and sell. With ads now integrated directly into AI-generated responses, the search giant is betting big on Gemini-powered experiences that blend utility with subtle monetization. From déjà vu explanations to website building guides, every AI Mode result is now a potential marketplace. For digital marketers in India, this isn’t just a shift—it’s a whole new playbook.

Google Just Turned AI Search Into Ad Gold. Should India Care? Read More »

A Hindu sadhu in vibrant attire holding a pigeon, surrounded by devotees and temple spires in the background.

How Virality Works in the Indian Context

Blogs

In India, virality isn’t a marketing tactic—it’s a darshan. A theatrical, deeply cultural spectacle that merges memes with mythology, and outrage with ROI. From Vir Das’s scrotum satire at Cannes to Karthik Srinivasan’s LinkedIn gospel, this piece unpacks how India’s digital pulse creates viral waves that aren’t just shareable—but sacred. Dive into the anatomy of outrage, platform strategy, meme economics, and the new rules of resonance in a country where even trolling has a business model.

How Virality Works in the Indian Context Read More »

Illustration of a woman’s silhouette with vibrant plants and leaves growing from her head, symbolizing creative thought and imagination.

Has AI-Generated Content Stolen Creativity from Digital Marketing? A Deep Dive in DALL·E and Drama

Blogs

Has AI stolen creativity or simply given it new tools to play with? This deep dive explores how marketers are rewriting the rules—turning prompts into poetry, campaigns into code, and creativity into collaboration. Featuring case studies from Heinz, Cadbury, Coca-Cola, and more.

Has AI-Generated Content Stolen Creativity from Digital Marketing? A Deep Dive in DALL·E and Drama Read More »

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