Tata Group Brand Architecture and Identity Coherence
A Titan’s Tightrope: How Tata’s Brand Harmony Meets Digital Ambition As the Tata Group navigates the future with a 150-year […]
Tata Group Brand Architecture and Identity Coherence Read More »
Blogs
Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.
The UX Plot Twist: A Story About Crossroads, Control, and What Comes Next
As UX faces automation, optimization, and a fading human touch, we find ourselves at a crossroads. This is a story
The UX Plot Twist: A Story About Crossroads, Control, and What Comes Next Read More »
Martech Isn’t Broken. We’re Just Not Using It Like Business Owners Yet.
When it comes to B2B software marketing today, it’s easy to feel like we’re all sitting on a Formula 1
Martech Isn’t Broken. We’re Just Not Using It Like Business Owners Yet. Read More »
Storytelling in the Age of Scrolls: Capturing Fragmented Attention in India
It’s a truth universally acknowledged — and endlessly ignored — that the human attention span today rivals that of a
Storytelling in the Age of Scrolls: Capturing Fragmented Attention in India Read More »
India’s Adaptation to the Attention Economy
In the Attention Economy, it’s easy to miss the bigger warning signs while chasing the next notification. Stay alert. Stay
India’s Adaptation to the Attention Economy Read More »
How AI and Neuroscience Are Redefining Content Production
Introduction Marketing is undergoing a data-driven renaissance as artificial intelligence (AI) and neuroscience converge to reshape how content is created
How AI and Neuroscience Are Redefining Content Production Read More »
Interactive and Collaborative Product Demos in Fintech SaaS
Research Introduction Fintech SaaS companies are increasingly leveraging interactive and collaborative product demos to engage prospects and onboard new users.
Interactive and Collaborative Product Demos in Fintech SaaS Read More »
AI in Marketing: Not the Apocalypse. Just a Reorg With Better Tools.
Let’s get something clear upfront.AI isn’t here to take your job.It’s here to watch you do it inefficiently for three
AI in Marketing: Not the Apocalypse. Just a Reorg With Better Tools. Read More »
“Did You Post, or Did You Just Panic? Why Your Brand Feels Like a Meme Page”
Your Brand’s Not Going Viral, It’s Just Getting Lost in the Noise (And That’s on You) Because if your feed
“Did You Post, or Did You Just Panic? Why Your Brand Feels Like a Meme Page” Read More »
Is Google Losing Its Mojo? The Great Search Shake-Up of 2025
When Google sneezes, the internet catches a cold. But what if Google is now dealing with a slow, creeping flu?
Is Google Losing Its Mojo? The Great Search Shake-Up of 2025 Read More »