Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.
What happens when marketers trade gut instincts for control groups? You get a measurement renaissance wrapped in dashboards, sprinkled with AI, and powered by experimentation. This article dissects the 18% to 36% jump in marketers using experiments—and why your next campaign might need a hypothesis more than a hashtag.
Digital marketing was supposed to be the dream gig—creative, agile, exciting. Instead, it’s become the emotional equivalent of juggling flaming KPIs while being chased by an algorithm. With 83% of marketers reporting burnout, it’s no longer a phase—it’s a pattern. And if organizations don’t step up, your next viral campaign might just be an open resignation letter.
Is Burnout Getting Worse in Digital Marketing? Read More »
As generative AI tightens its grip on digital content, our punctuation marks are quietly being erased—semicolon by semicolon, comma by comma. Once tools of nuance and rhythm, they’re now casualties of algorithmic efficiency. This is a love letter (and a mild rant) to the dying art of punctuation—and the humans still bold enough to use it.
The Great Punctuation Purge: How AI Flattened Our Writing Into a Syntax Smoothie Read More »
Creativity used to live on mood boards and Post-its. Now it sits next to the CFO.
In a world obsessed with efficiency, the biggest competitive edge might just be a quirky idea backed by KPIs. This article breaks down how to turn offbeat brilliance into boardroom-ready strategy—without losing the spark that made it brilliant in the first place. Budgets, buzz, and business value included.
Creativity Meets Commercial Clout: Turning Big Ideas into Bottom-Line Results Read More »
Binged Config 2025 and earned this badge of honor. From Figma Sites to AI magic, here’s what it felt like to be part of the global design movement—virtually and vibrantly.
Binged, Buzzed, and Blown Away Read More »
What happens when a street-style tea icon meets a global coffee behemoth? From Nagpur’s tapri to LinkedIn’s trending charts, the Dolly Chaiwala x Starbucks saga stirs up questions about influence, authenticity, and the power of viral storytelling in modern branding.
Dolly Chaiwala and Starbucks: Viral Sensation or Strategic Partnership? Read More »
Amazon’s AI-driven advertising strategy is revolutionizing digital marketing by integrating predictive analytics, generative creativity, and cross-channel orchestration. Discover how these advancements can help Indian marketers scale smarter and more efficiently.
From Set It & Forget It to Set It & Outsmart Everyone Read More »
A Neuroscience-Backed Guide to Building Emotional Brand Experiences (Without Just Guessing) In today’s marketing world, emotional connection is the holy
From “Feel Something” to “Feel Everything” Read More »
Why Creativity, Strategic Thinking, and Storytelling Still Reign Supreme Abstract AI is no longer the stuff of science fiction or
Designing with Purpose in the Age of AI Read More »
India’s advertising landscape is undergoing a revolutionary transformation as brands increasingly adopt “phygital” strategies-combining physical presence with digital innovations to
The Evolution of Physical and Contextual Advertising in India: 2025 and Beyond Read More »