Blogs

Witty, slightly sarcastic takes on all things AI — from buzzwords to buyer’s guides, hallucinating chatbots to agentic assistants. If you’re a marketer wondering what LLMs have to do with ROI (and chai), you’re in the right place.

Screenshot of Google's new AI Mode interface explaining déjà vu, featuring AI-powered search with contextual results.

Google Just Turned AI Search Into Ad Gold. Should India Care?

Blogs

Google just rewired the way we search—and sell. With ads now integrated directly into AI-generated responses, the search giant is betting big on Gemini-powered experiences that blend utility with subtle monetization. From déjà vu explanations to website building guides, every AI Mode result is now a potential marketplace. For digital marketers in India, this isn’t just a shift—it’s a whole new playbook.

Google Just Turned AI Search Into Ad Gold. Should India Care? Read More »

A Hindu sadhu in vibrant attire holding a pigeon, surrounded by devotees and temple spires in the background.

How Virality Works in the Indian Context

Blogs

In India, virality isn’t a marketing tactic—it’s a darshan. A theatrical, deeply cultural spectacle that merges memes with mythology, and outrage with ROI. From Vir Das’s scrotum satire at Cannes to Karthik Srinivasan’s LinkedIn gospel, this piece unpacks how India’s digital pulse creates viral waves that aren’t just shareable—but sacred. Dive into the anatomy of outrage, platform strategy, meme economics, and the new rules of resonance in a country where even trolling has a business model.

How Virality Works in the Indian Context Read More »

Illustration of a woman’s silhouette with vibrant plants and leaves growing from her head, symbolizing creative thought and imagination.

Has AI-Generated Content Stolen Creativity from Digital Marketing? A Deep Dive in DALL·E and Drama

Blogs

Has AI stolen creativity or simply given it new tools to play with? This deep dive explores how marketers are rewriting the rules—turning prompts into poetry, campaigns into code, and creativity into collaboration. Featuring case studies from Heinz, Cadbury, Coca-Cola, and more.

Has AI-Generated Content Stolen Creativity from Digital Marketing? A Deep Dive in DALL·E and Drama Read More »

Abstract image of film reels and projectors, symbolizing the intersection of traditional cinema and modern AI-driven content creation.

From Indie Frames to Marketing Funnels: How India’s AI Cinema Revolution Inspires Digital Marketers

Blogs

As Indian indie filmmakers embrace AI to transform their storytelling—from script to screen—digital marketers are taking notes. This article draws a witty and insightful parallel between cinema’s AI revolution and the strategic evolution of content marketing in 2025. From budget cuts to blockbuster ideas, the camera may be rolling in both fields, but it’s the algorithm calling action.

From Indie Frames to Marketing Funnels: How India’s AI Cinema Revolution Inspires Digital Marketers Read More »

Bar chart showing 2025 marketing trends: Paid Media (30.6%), Marketing Tech (22.4%), Labor (21.9%), Agencies (20.7%), Retail Media (22.4%), CTV Advertising (13.8%), and AI-powered SEO adoption (97%).

The Purse Strings Are Tightening (Again): Marketing in 2025 Is All Jugaad, No Jamboree

Blogs

In 2025, marketing budgets in India are flatlining while expectations soar. From retail media dominance to GenAI shortcuts and the rise of “brandformance,” this article unpacks how marketers are surviving the great budget freeze with grit, wit, and a whole lot of CTV. Spoiler: jugaad is the new strategy.

The Purse Strings Are Tightening (Again): Marketing in 2025 Is All Jugaad, No Jamboree Read More »

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