16 years · Microsoft · ISB · Cambridge University Press
16 years · Microsoft · ISB · Cambridge University Press
Claude says its AI assistant helped Lyft cut support resolution times by 87% and become “more human”. This piece unpacks Product Lead Elyse Hovanesian’s story, the metrics, UX and labour trade‑offs, and gives SaaS CMOs and UX leaders a checklist for honest AI support rollouts.
“87% Faster and More Human”: What Claude’s Lyft Case Gets Right (and What It Hides) Read More »
Claude Sonnet 4.6 is not just a smarter chatbot. It quietly turns “default AI” into a digital co‑worker that can operate software, rewrite workflows and change how engineers, designers and marketers actually work.
Claude Sonnet 4.6: The Moment I Realised “Default AI” Touches Everyone’s Job Read More »
Google’s MedGemma film sells a gripping story about AI “helping doctors focus on patient care” in India – but quietly blurs the line between research model, health infrastructure and truly “open” AI, while patients fade into the background.
MedGemma, Missing Patients and the Myth of “Open” Health AI Read More »
Vibe‑coding tools like Lovable promise “anyone can build software”. For marketers, that’s half‑true and dangerously incomplete. This piece unpacks the hype, the hidden risks, and a saner way to use AI builders without turning your team into an accidental SaaS vendor.
Vibe Coding for Marketers Needs Rules Read More »
OpenAI’s latest ChatGPT ads look pretty but say very little. This piece argues that for AI, vague “life moments” aren’t strategy — concrete use cases are.
OpenAI doesn’t have a marketing problem.It has an honesty problem. Read More »
Meta’s latest “early detection” film casts itself as a quiet saviour of schoolchildren, powered by ex‑FBI agents and AI scanning for threats. The story is slick, moving – and deeply political. This piece unpacks how Meta is selling surveillance as safety, and why marketers can’t treat that as someone else’s problem.
Meta wants you to know it’s saving children now Read More »
Netflix’s new AI search wants you to “ask for vibes”, not titles. That’s bold UX—but when mood‑based results misfire, trust in the whole interface cracks.
Netflix’s AI search is a warning shot for UX Read More »
Anthropic’s Claude channel isn’t just pushing AI features – it’s quietly teaching marketers how to treat models as embedded colleagues inside Excel, Figma, HubSpot, and even F1 garages. This is AI as infrastructure, not content glitter, and it rewrites what “good” AI marketing should look like in 2026.
Claude’s YouTube Channel Is Quietly Rewriting the Rules of AI Marketing Read More »
Microsoft’s 65‑second Valentine’s Copilot video looks like a cute seasonal tutorial. It’s actually a playbook for how AI products should show up in real life: situational, conversational, and tied to real intent. If you’re still treating AI as a faster copywriter, you’re already behind.
Microsoft’s 65‑Second Valentine’s Video Is the Real Future of AI Marketing Read More »
Salesforce paid MrBeast millions and handed him its Super Bowl stage. The campaign is brilliant entertainment — and a convenient distraction from Agentforce’s problems.