Words I’ve Spilled Recently
Long-form rants, short-form sass, and thoughts that didn’t fit into a social post. From UX copy to brand storytelling to why your shampoo ad made me cry — it’s all here.
“87% Faster and More Human”: What Claude’s Lyft Case Gets Right (and What It Hides)
Claude says its AI assistant helped Lyft cut support resolution times by 87% and become…
Claude Sonnet 4.6: The Moment I Realised “Default AI” Touches Everyone’s Job
Claude Sonnet 4.6 is not just a smarter chatbot. It quietly turns “default AI” into…
MedGemma, Missing Patients and the Myth of “Open” Health AI
Google’s MedGemma film sells a gripping story about AI “helping doctors focus on patient care”…
Vibe Coding for Marketers Needs Rules
Vibe‑coding tools like Lovable promise “anyone can build software”. For marketers, that’s half‑true and dangerously…
OpenAI doesn’t have a marketing problem.It has an honesty problem.
OpenAI’s latest ChatGPT ads look pretty but say very little. This piece argues that for…
Meta wants you to know it’s saving children now
Meta’s latest “early detection” film casts itself as a quiet saviour of schoolchildren, powered by…