Binged, Buzzed, and Blown Away

A Walkthrough of Figma Config 2025 (for the Creatively Curious and Commercially Inclined)

Spoiler alert: I spent the weekend binge-watching Config 2025. Yes, willingly. No, I’m not seeking help.

Held on May 7 in San Francisco (with a London encore on May 14), this wasn’t just Figma’s annual coming-of-age party—it was a full-blown graduation ceremony into the world of end-to-end design-to-shipping ecosystems. With 8,500 attendees and four new product launches¹, Figma’s message was loud and clear: Design is no longer a silo—it’s the stage.

Officially badged, virtually buzzing: Just me, a screen, and 8,499 other design nerds tuning into the Figmaverse.

The Mission: Build, Ship, Repeat

Figma CEO Dylan Field wasn’t playing coy: “Design is a differentiator that will make great companies and products stand out”².

And to do that, Figma is no longer content being a design tool. It’s evolving into a platform. A one-stop shop for designers, developers, marketers, your mom, and that random guy who still thinks Photoshop is a lifestyle.

As of Q4 2024, two-thirds of Figma users don’t identify as designers²—with 30% identifying as developers. So Figma’s new features? They’re made for everyone who touches the product.

Product Drops Worth Your Wi-Fi

1. Figma Sites³

Tagline: From Sketch to Ship—No Devs Required

Imagine designing a responsive website and publishing it right there—without exporting, coding, or bribing your dev team with donuts.

Key features:

Fully responsive layouts
Seamless Figma Design integration
Marquee scrolling, custom cursors
Direct publishing with URLs

Bookmark this gem: figma.com/site/new³. You’ll thank me when you impulsively redesign your portfolio at 2AM.

2. Figma Make⁴

Tagline: Describe It. Deploy It.

This one’s powered by Claude 3.7. Think ChatGPT but with Figma’s wardrobe and Adobe’s skillset.

You can:

Attach designs + write prompts
Co-edit AI-generated code
Publish functional websites
Collaborate in a chat-like interface

To try: In the Drafts browser, click +Create → Make.

More in Figma’s detailed breakdown here⁵.

3. Figma Draw⁶

Tagline: Vector Tools That Don’t Judge Your Doodles

Now illustrators can rejoice (and retire their Illustrator subscription).

Features include:

Calligraphic + pressure-sensitive brushes
Text on a Path
Boolean ops, multi-node editing
Pattern fills, blur effects, stroke textures

Designer David Fu’s reaction⁷ says it all: “Figma Draw changes my understanding of what Figma is capable of.”

Try it out via Figma Draw Playground⁸.

4. Figma Buzz⁹

Tagline: Canva Got Corporate

Buzz gives marketing teams tools to scale branded content, minus the inconsistency and panic attacks.

Features:

On-brand templates
Bulk generation from data sets
Focused editor views
Centralized asset library
New Content Seats for marketers¹¹⁰¹¹

More details in Buzz’s feature guide¹¹.

Bonus Features (That Deserve Applause)

Grid¹⁰

Introducing bento-box-level control with responsive auto-layout that actually makes sense. Great for galleries, dashboards, and product pages.

AI Everywhere²

Designing with intelligent help now means:

Better image editing
Auto-suggestions while prototyping
Smart FigJam enhancements

Not intrusive. Just helpful. Like your dream colleague.

Community Says

The verdict? Love. Excitement. Meme-worthy FOMO¹².

Figma Draw blew away illustrators
Sites excited indie creators
Buzz saved marketers from brand crimes
Make melted everyone’s mind

Rollouts:

Sites: Beta now for paid plans³
Make: Gradual access for Full-seat users⁴
Buzz & Draw: Rolling out weekly²

TL;DR: One App to Rule the Creative Ops World

Figma has officially moved beyond design—it’s now a creative operating system.

As Yuhki Yamashita² said, the goal is simple: “Make it possible for everyone to contribute meaningfully to the design and development process.”

Whether you’re a PM, dev, designer, content nerd, or strategy goblin—Figma now wants you in the room where it happens.

P.S.

Still using Figma just for wireframes?
Friend, you’re missing the magic.

Bookmark this page. Share with your design-curious team. Or go whisper sweet nothings to figma.com/site/new and start building.