Words I’ve Spilled Recently
Long-form rants, short-form sass, and thoughts that didn’t fit into a social post. From UX copy to brand storytelling to why your shampoo ad made me cry — it’s all here.
Mirror, Mirror: When Self-Love Marketing Gets a Reality Check
Two Indian brands launched identical self-love campaigns within a fortnight. Nykaa’s celebrity-driven approach with Deepika…
NVIDIA’s September Showcase: A Multi-Perspective Reality Check
NVIDIA’s September splashdown certainly made waves—but like most tsunamis, the aftermath reveals both exhilarating possibilities…
Critical Analysis: Google Gemini’s “Nano Banana” Profile Picture Campaign
Google’s “Nano Banana” campaign represents a masterclass in AI product positioning—transforming complex image generation technology…
Apple’s iPhone 17 Pro Marketing: A Critical Campaign Analysis
Apple’s ‘Come Rain Or Come Shine’ campaign for the iPhone 17 Pro elevates device durability…
The Claude Conundrum: Deconstructing Anthropic’s Bold “Keep Thinking” Gambit
Anthropic’s debut “Keep Thinking” campaign demonstrates sophisticated emotional intelligence by acknowledging AI anxiety before positioning…
Meta’s Marketing Paradox: Viral Success That Exposes Strategic Malpractice
Meta just proved they can make accessibility content go viral—their Display announcement hit 237K views…