OpenAI’s Codex and Prism campaigns quietly redefine AI marketing. They don’t sell bigger models; they sell a new doctrine of work, where agents reshape daily workflows, and “AI for everyone” gives way to AI for specific, messy realities like GST, UPI and WhatsApp support.
How OpenAI Just Raised the Bar for AI Marketing (Without Saying “AI‑Powered”) Read More »
Coca‑Cola has spent 50 years sponsoring football, yet its 2026 World Cup work proves it still confuses visibility with value. The smallest ad in its portfolio understands the game better than the billion‑dollar campaign built to own it.
Apple’s Glad I Met You Chinese New Year film is technically flawless, strategically calculated, and emotionally engineered—everything wrong with marketing in 2026. Beneath eleven minutes of stop-motion puppets and 4K slow motion lies a masterclass in manipulation: the “Shot on iPhone” campaign pretends technology democratises creativity whilst requiring multi-million-dollar budgets and professional crews. Slow motion manufactures emotion through neuroscience. Pet-focused narratives exploit market data. Stop-motion signals authenticity whilst remaining entirely beholden to corporate imperatives. The craft is real. The authenticity is not. As brand trust collapses and consumers hit peak exhaustion from overproduced sentiment, Apple’s film reveals the precise pathology killing modern marketing. This is what happens when brands perfect the art of engineering emotion whilst pretending they’re simply telling stories. In 2026, perfection is the problem.
Apple’s Heartwarming Chinese New Year Film Is Everything Wrong With Marketing Right Now Read More »
When Nike leads a major sportswear campaign with a K-pop entertainer instead of an athlete, it reveals a broken marketing playbook. Celebrity endorsements are collapsing—not because reach doesn’t matter, but because audiences can now instantly spot the gap between what brands signal and what they actually do. In 2026, authenticity is operationally verifiable, not rhetorically performed.
Why the NikeSKIMS Campaign Proves Celebrity Endorsements Are Broken Read More »
Google’s ₹270 crore cricket sponsorship includes a fan contest that should go viral. But hidden friction barriers make participation nearly impossible for casual users.
Google’s ₹270 Crore Cricket Bet Shows Why AI Brands Still Don’t Understand Friction Read More »