A Galaxy of Good Intentions: An Audit of Samsung India’s Campaign Season
There comes a moment in every marketer’s life when, staring into the abyss of yet another ‘innovation-led, lifestyle-optimised, AI-infused’ campaign, she quietly ponders whether advertising has finally eaten itself. Samsung India’s recent campaign quartet—spanning smart home management, budget AI smartphones, creative tablets, and portable storage—reveals a brand caught between technical excellence and narrative confusion. This is less a product review, more a cultural autopsy of how even sophisticated marketers can mistake feature demonstrations for emotional storytelling.
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