Amazon’s AI-driven advertising strategy is revolutionizing digital marketing by integrating predictive analytics, generative creativity, and cross-channel orchestration. Discover how these advancements can help Indian marketers scale smarter and more efficiently.
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A Neuroscience-Backed Guide to Building Emotional Brand Experiences (Without Just Guessing) In today’s marketing world, emotional connection is the holy
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Why Creativity, Strategic Thinking, and Storytelling Still Reign Supreme Abstract AI is no longer the stuff of science fiction or
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India’s advertising landscape is undergoing a revolutionary transformation as brands increasingly adopt “phygital” strategies-combining physical presence with digital innovations to
The Evolution of Physical and Contextual Advertising in India: 2025 and Beyond Read More »
AI-Washing in Indian Digital Marketing: Lessons from Fintech and SaaS Introduction Artificial Intelligence (AI) has become a buzzword in digital
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A Titan’s Tightrope: How Tata’s Brand Harmony Meets Digital Ambition As the Tata Group navigates the future with a 150-year
Tata Group Brand Architecture and Identity Coherence Read More »