Why do Indian brands suddenly look like they’ve just finished a UI/UX workshop in Palo Alto? From minimalist milk logos to chai cafés with Devanagari chic, India’s visual identity is getting a global tech makeover—without losing its local masala. This piece unpacks the glow-up with research, case studies, and a wink.
Why Indian Brands Suddenly Look Like Global Tech Startups Read More »
Has AI stolen creativity or simply given it new tools to play with? This deep dive explores how marketers are rewriting the rules—turning prompts into poetry, campaigns into code, and creativity into collaboration. Featuring case studies from Heinz, Cadbury, Coca-Cola, and more.
As Indian indie filmmakers embrace AI to transform their storytelling—from script to screen—digital marketers are taking notes. This article draws a witty and insightful parallel between cinema’s AI revolution and the strategic evolution of content marketing in 2025. From budget cuts to blockbuster ideas, the camera may be rolling in both fields, but it’s the algorithm calling action.
In 2025, marketing budgets in India are flatlining while expectations soar. From retail media dominance to GenAI shortcuts and the rise of “brandformance,” this article unpacks how marketers are surviving the great budget freeze with grit, wit, and a whole lot of CTV. Spoiler: jugaad is the new strategy.
The Purse Strings Are Tightening (Again): Marketing in 2025 Is All Jugaad, No Jamboree Read More »
What happens when marketers trade gut instincts for control groups? You get a measurement renaissance wrapped in dashboards, sprinkled with AI, and powered by experimentation. This article dissects the 18% to 36% jump in marketers using experiments—and why your next campaign might need a hypothesis more than a hashtag.
Digital marketing was supposed to be the dream gig—creative, agile, exciting. Instead, it’s become the emotional equivalent of juggling flaming KPIs while being chased by an algorithm. With 83% of marketers reporting burnout, it’s no longer a phase—it’s a pattern. And if organizations don’t step up, your next viral campaign might just be an open resignation letter.
Is Burnout Getting Worse in Digital Marketing? Read More »
As generative AI tightens its grip on digital content, our punctuation marks are quietly being erased—semicolon by semicolon, comma by comma. Once tools of nuance and rhythm, they’re now casualties of algorithmic efficiency. This is a love letter (and a mild rant) to the dying art of punctuation—and the humans still bold enough to use it.
The Great Punctuation Purge: How AI Flattened Our Writing Into a Syntax Smoothie Read More »
Creativity used to live on mood boards and Post-its. Now it sits next to the CFO.
In a world obsessed with efficiency, the biggest competitive edge might just be a quirky idea backed by KPIs. This article breaks down how to turn offbeat brilliance into boardroom-ready strategy—without losing the spark that made it brilliant in the first place. Budgets, buzz, and business value included.
Creativity Meets Commercial Clout: Turning Big Ideas into Bottom-Line Results Read More »
Binged Config 2025 and earned this badge of honor. From Figma Sites to AI magic, here’s what it felt like to be part of the global design movement—virtually and vibrantly.
Binged, Buzzed, and Blown Away Read More »
What happens when a street-style tea icon meets a global coffee behemoth? From Nagpur’s tapri to LinkedIn’s trending charts, the Dolly Chaiwala x Starbucks saga stirs up questions about influence, authenticity, and the power of viral storytelling in modern branding.
Dolly Chaiwala and Starbucks: Viral Sensation or Strategic Partnership? Read More »